At Lavish Collections, we believe that a stay should be more than just accommodation — it should be an experience of comfort, history, and thoughtful hospitality. Situated in a beautifully restored Grade II listed Victorian building on Great Yarmouth’s iconic Marine Parade, our five individually designed holiday apartments offer guests the perfect blend of heritage charm and modern luxury. Our name reflects our vision: a curated collection of holiday stays, each crafted with care to deliver a sense of indulgence, relaxation, and authenticity. From the elegant interiors that pay homage to the building’s 19th-century origins, to the contemporary amenities that ensure convenience and comfort, every detail has been designed to meet the highest standards of hospitality. We are committed to professionalism in every aspect of our service. Our team strives to provide seamless booking experiences, clear communication, and attentive support — ensuring that every guest feels both welcome and valued. Whether traveling as a couple, family, or group, guests can expect an environment that combines the warmth of home with the refinement of a boutique stay. At Lavish Collections – Heritage Holiday Stays by the Sea, our mission is simple: to create memorable stays that celebrate the elegance of the past while providing the comforts of today.

Step into history at 56 Marine Parade, Great Yarmouth, a Grade II listed building dating back to the 1850s. Once part of the town’s elegant Victorian seafront, this property has been fully renovated with meticulous care, preserving its period character while seamlessly blending in modern comforts. The building’s stately façade and original architectural features evoke the grandeur of the era when Great Yarmouth was a flourishing seaside resort. Inside, you’ll find carefully restored details — from high ceilings and sash windows to elegant finishing touches — that pay homage to its heritage. Each space has been thoughtfully designed to recreate the atmosphere of the mid-19th century while ensuring today’s standards of comfort, making your stay both timeless and luxurious. Choosing this property means more than booking accommodation — it’s an opportunity to experience a living piece of history. Perfectly preserved yet tastefully modernised, this Victorian treasure offers guests the rare chance to enjoy the charm of the past in a stylish, welcoming setting right on the seafront. A stay here is not just a holiday — it’s a step back in time, wrapped in comfort and elegance.

Your holiday apartment at 56 Marine Parade places you right in the heart of Great Yarmouth’s most iconic seafront. Step outside your door and you’ll be greeted by the lively promenade, where the golden sands of the beach stretch out before you and the refreshing sea breeze instantly sets you in holiday mode. The neighborhood offers the perfect mix of relaxation and entertainment. Enjoy peaceful morning strolls along the shore, watching the sunrise over the North Sea, or dive into the fun with traditional seaside attractions just minutes away. Marine Parade is home to the famous Golden Mile, lined with amusements, arcades, shops, and classic fish-and-chip restaurants — all adding to the nostalgic charm of an authentic British seaside escape. For families, you’ll find the Sea Life Centre, Joyland Children’s Fun Park, and adventure golf within easy walking distance. Couples will love the romantic beachfront cafés, vibrant bars, and the chance to catch a show at the historic Britannia Pier Theatre. And if you’re a nature lover, the nearby Norfolk Broads National Park is only a short drive away, offering boating, scenic walks, and unforgettable wildlife experiences.