Founding & Business Model Fortune Home appears to operate as a home-stay management, acquisition, and development company. It provides both short-term and long-term stays, catering to business travelers, families, and medical tourists. The business emphasizes providing “home away from home” — offering fully furnished service apartments with hotel-like amenities. The company claims a mission to deliver top-quality, affordable, and comfortable accommodations. Their vision includes being an industry leader in serviced apartments by offering excellent service, innovation, and sustainability. Core values include: Excellence, Integrity, Respect, Innovation, and Sustainability.